After helping grow Shea Moisture from a small NY based company to a nationally recognized beauty powerhouse, Ernie set his sights on a new challenge.
His next challenge? Finding a way to combine his passion for promoting individuality through customizable products with his love for natural beauty and wellness.
He shared with his business partner and soon-to-be wife, Jamie, this idea for designing a store where customers could walk-in and create their own custom fragrance and product blends directly on the spot.
As they talked through the idea some more, Ernie had his “Ah-ha!” moment. The space would feel just like a neighborhood bar, a familiar gathering place where people could come mingle as they waited for their custom cocktails to be mixed. And just like that, The Oil Bar was born.
Jamie loved the idea and immediately envisioned a space that was fun, visually exciting and hosted by well trained artisans.
Together they set out to create a business that reflected their values of inclusiveness and acceptance of all people regardless of race, religion, creed or sexual orientation.
As they continued growing their business from a single kiosk to a small chain of stores, nothing was more gratifying to them then knowing that they were making a positive impact on people’s lives. By fostering individual expression and self fulfillment, they set out to build greater community cohesiveness through these shared experiences.
Ernie & Jamie Dennis